OUR TEAM
With over 100 years of combined experience in artist development, promotion, marketing, digital strategy, content creation, media training, radio consulting, brand partnerships and event management, we bring expertise to every aspect of an Artist's journey.
CLAY HUNNICUTT
Clay Hunnicutt is a Partner at mc² and recognized for his unparalleled expertise in radio, label operations, and artist development. After shaping national programming as EVP for iHeartMedia and driving artist success at Big Loud Records and Big Machine Label Group, Hunnicutt’s strategic direction supported careers of Morgan Wallen, Jake Owen, and many others. His deep experience builds chart-topping talent and bold growth platforms.
MATT FORSTER
Matthew Forster, Partner at mc² and President of CMS Nashville, is a seasoned strategist and award-winning marketer. With credits on successful campaigns for Carrie Underwood, P!nk, Kenny Chesney, Olivia Rodrigo, and Eminem, Forster excels at pairing artists with signature brands and building measurable growth. He’s known for his leadership in connecting artists with brands like Crocs and Marathon Petroleum, and serves on the Rolling Stone Culture Council.
PATRICE WHIFFEN
Patrice Whiffen, Partner at mc² and Founder of Patrice Whiffen Collective, leads a firm specializing in strategic brand experiences for top sports and entertainment clients. With offices in Toronto and Nashville, she has partnered with organizations including the Country Music Association, Live Nation, Big Machine Label Group, the Toronto Maple Leafs, and Warner Music. Known for her dynamic leadership, she delivers innovative, high-impact solutions.
CHRIS KING
Christopher King, Partner at mc² and Chairman/CEO of CMS Nashville, is a visionary entrepreneur whose storied career links music, sports, and brand integrations. King’s skills have delivered major partnerships for artists and events spanning MLB, NASCAR, American Idol, and countless top brands. He’s managed thousands of successful artist-brand activations, always focusing on strategies that propel clients to new heights.